OUR MISSION

Cool Earth are the Official charity of the Adventurists. This is what they had to say on the subject…

“We must save every rainforest in the world so future generations have somewhere to get stuck. Not because we’re tree hugging sandal weavers, but because the world would be shit without them. It’s not just about the carbon, the point is rainforests are indescribably excellent”.

We know that saving the rainforest isn’t a new idea. Managing to do it however is.

Over the last 40 years, half the world’s rainforests have been destroyed. That’s why Cool Earth decided to go about things differently.

We don’t create reserves or put up fences. We don’t buy land. Instead, we put indigenous people back in control of the world’s most endangered rainforest.

These people have lived in the forest for countless generations. Their homes are now on the frontline of deforestation. They have the most to lose from deforestation.

By building better incomes, better schools and better clinics, we give our partner villages the resources they need to keep their forest intact.

Cool Earth is now working alongside 113 rainforest villages throughout the world. These partner villages are protecting over 500,000 acres of forest that lie directly in the path of chainsaws and bulldozers.

The clever part is that this forest is forming a shield to make the neighbouring forest inaccessible to loggers – saving millions of acres of further forest.

At least 90% of each donation to Cool Earth goes directly to our projects. With this support, Cool Earth can put in place the simple steps that change the fate of at-risk rainforest and the lives of our indigenous partners.