WHAT WE DO

At Cool Earth we work with indigenous communities to halt rainforest destruction. It’s a unique model that sets us apart from the other boring and ineffective rainforest charities, and the best part is it really works.

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Step 1

We only work where the rainforest is most at-risk. And to protect the rights of indigenous people, we only partner with villages that approach us.

Step 2

The village forms an association and signs an agreement with Cool Earth that ensures:

  • No forest is cleared
  • Forest remains owned by the village
  • Funding is spent to benefit the community as a whole
Step 3

From clean water and a new classroom to midwife training and mosquito nets.

Step 4

Cool Earth enables the village to earn more from keeping the forest standing than from it being destroyed, by investing in income streams like cacao, coffee and coconut oil.

Step 5

Neighbouring villages see Cool Earth is a partner they can trust and ask to work with us too. As villages link up, a shield is formed to protect the forest.