We caught up with Diana and Jonathan from ‘Life Over the Edge’ who have taken a minute to share with us their fundraising secrets.
I’d listen up if I were you, the lucky duo smashed the annual Cool Earth competition and are jetting off to Peru in May to see how their donations are making a difference.
The pair harnessed the powers of Instagram to full effect, posting funny pictures, progress bars and inspirational memes to fire up their donors.
To add a personal touch these brainboxes uploaded memes whenever someone donated. As a final bribe, a coveted space was given to any donors on their tuktuk, where their names were artistically scrawled.
Want to follow in their footsteps all the way to Peru?